Empowering Communities Through Financial Literacy: How Optus Bank is Making an Impact with Our Money Matters

At Optus Bank, financial empowerment isn’t just a mission—it’s a movement rooted in Banking on Communities. We believe in investing in people, places, and possibilities that have been historically overlooked—because when communities thrive, we all succeed. As one of the nation’s leading Minority Depository Institutions (MDIs), the Columbia, South Carolina-based bank has always focused on helping underserved communities build wealth and achieve financial independence. That’s why they jumped at the opportunity to bring the Our Money Matters (OMM) program to life in their community. 

Meeting People Where They Are 

“Our experience with Our Money Matters has been both impactful and energizing,” shared the Optus Bank team. “It’s been incredible to engage directly with our community, providing real-world financial tools and knowledge people can apply immediately and for years to come.” 

Through budgeting basics, credit-building strategies, and interactive self-service modules, Optus Bank has used OMM to empower individuals to take control of their financial futures. The bank’s approach is rooted in accessibility—meeting people where they are, both geographically and financially. By partnering with local organizations and offering practical incentives like “Optus Bucks” for enrollment, they’ve been able to reach more individuals and deepen their community impact. 

A Mission-Aligned Partnership 

So what motivated Optus Bank to adopt OMM? “As a mission-driven bank, our focus has always been on economic empowerment and building generational wealth, especially in underserved communities. OMM aligns perfectly with that mission,” the team explained. “It felt like a natural extension of who we are and what we stand for.” 

Turning Challenges into Opportunities

Implementation wasn’t without its challenges. Initially, Optus Bank focused on ensuring the program content resonated with participants—especially younger audiences or those hesitant about technology. To bridge the gap, they incorporated interactive elements and real-life examples to make financial education relatable and approachable. 

Another key step was preparing their own employees to champion the program. The bank launched an internal campaign so staff could become familiar with the platform and confidently introduce it to new participants. This ensured every touchpoint, whether at a community event or in-branch, reinforced their commitment to financial literacy. 

Real Stories, Real Impact 

The program’s success is evident not just in numbers, but in personal stories. At a recent community event, one young woman approached the Optus Bank team unsure how to take the first step in improving her financial situation. With support and encouragement, she enrolled in OMM on the spot—and even returned later to thank the team for helping her begin her journey toward financial wellness. “She earned ‘Optus Bucks’ for enrolling and left feeling hopeful,” the team recalled. “It’s these small moments that lead to big changes.” 

Optus believes true financial empowerment begins with meeting individuals exactly where they are—whether that’s in schools, community centers, places of worship, or local events. By building trust and fostering real conversations, they’re equipping people with the knowledge and tools they need to make informed financial decisions and create lasting generational impact.  

The Ripple Effect of Financial Empowerment 

Since implementing OMM, Optus Bank has noticed a significant uptick in engagement—from more participants signing up for financial literacy classes to deeper relationships with schools and local partners. Customers are asking more informed questions, taking proactive steps like opening savings accounts, and starting their journeys to improve credit scores. 

For Optus Bank, the benefits go beyond metrics. “It’s strengthened our credibility and trust in the community. People see that we’re not just talking about financial empowerment—we’re actively investing in it.” 

A Model for Mission-Driven Banking 

The success of Optus Bank with Our Money Matters shows how MDIs can be catalysts for lasting financial change. By leveraging tools like OMM, they’re not just providing banking services—they’re equipping individuals and families with the knowledge to build generational wealth. 

Learn more about Our Money Matters at https://nbca.enrich.org/